Enterprise 2.0 ROI Metrics: One Size Doesn’t Fit All

by omarks on July 18, 2009

‘The ROI of Online Customer Service communities‘ by Forrester customer experience and relationship management analyst Natalie Petouhoff is a $US 1,999 ‘Total Economic Impact™ Analysis’ (TEI) report.
Mike Krigsman over at his ‘IT failures’ blog here on ZD Net seems impressed by the report’s findings, so I took a quick look at what is publicly available [...]

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